Kendall Jenner's first ad for Estée Lauder is here

Kendall Jenner Fashion Month Spring 2015
See Gallery
Kendall Jenner's first ad for Estée Lauder is here
Chanel Spring/Summer 2015 
Sonia Rykiel Spring/Summer 2015 
Sonia Rykiel show Spring/Summer 2015
Givenchy Spring/Summer 2015 
Balmain Spring/Summer 2015 
Balmain Spring/Summer 2015 
Dolce & Gabbana Spring/Summer 2015
Dolce & Gabbana Spring/Summer 2015
Pucci Spring/Summer 2015 
Donna Karan New York Spring/Summer 2015 
Tommy Hilfiger Spring/Summer 2015
Tommy Hilfiger Spring/Summer 2015
Diane Von Furstenberg Spring/Summer 2015 

Back in November, Kendall Jenner made headlines for landing a contract with Estée Lauder, a key play in the company's ongoing push to grab the attention of younger shoppers. We know you were positively on the edge of your seat in anticipation of Jenner's work for the brand, so we're pleased to report that it's here! Her first ad!

The product at hand is Estée Lauder's new Little Black Primer, a lash coat that you can use alone as a tint, under mascara as a primer orover mascara as a topcoat. How good or necessary it is, we have no idea.

As for the accompanying video, Jenner does a nice job blinking and swiveling her eyeballs to the beat of a dramatic club soundtrack. She probably didn't have to do the pursed-lips "shhhhhh" pose. There's some light runway walking in a tank top and leather pants, and she's only a touch awkward about it.
The ad certainly has a youthful feel, so mission accomplished on that front. Now let's watch Jenner really sell it on her social channels.

Check out Kendall's complete Fashion Month in the gallery above.

More from Fashionista:
Joni Mitchell is Saint Laurent's new campaign star
Iggy Azalea shows us how a crop top can work in winter
See Kendall, Karlie and others in the full Marc Jacobs campaign
Read Full Story