Essie continues to be the leader in nail color, nail polish, and nail trends, but Essie Weingarten's journey to this point has taken a lot of determination, creativity, and drive.
When Essie first created her ideal formula in 1980, she was prepared to work hard and market her dream product. This hard work paid off when Essie started gaining serious momentum from promotion at various trade shows and nail salons with only 12 colors in her first line. After years of hard work, the brand essie is now exactly what Essie imagined. With more than four collections released every year, there isn't a nail salon in the country that you won't find essie nail polish.
Click through the timeline above to see Essie's incredible journey through the years.