With mascara, all the magic is in the wand. Maybelline's The Rocket by Volum'Express Mascara ($7.77) features a brush with a rigid core covered with micro-bristles, which helps create volume, comb through clumps and flick lashes upward. When we tried it, ours looked extra big and bold.
After a 10-year hiatus, Vidal Sassoon products are back with a new name and more advanced formulations. Vidal Sassoon Pro Series Color Protect Shampoo and Conditioner ($3.49 each) help seal in color and leave hair clean and shiny, even if you're too young to remember those commercials from the '80s ("If you don’t look good, then we don’t look good").
A limited shade range is usually a bad thing — but in the case of Almay's new Smart Shade Powder Blush ($11.49), it's part of the product's selling point. The three universally flattering shades are sheer and buildable, so you can adjust the color to complexion. Plus, the fine, soft powder has a super subtle, luminous finish that gives skin a pretty glow.
The new Hydra-Light collection from Nexxus Salon Hair Care features a shampoo, conditioner, Root Lift Mist and Leave-In Conditioning Foam ($9.99-$14.99), all designed to moisturize hair without weighing it down. The silicone-free products include deep sea minerals, antioxidants and nutrients to nourish hair.
Forget the top coat; CoverGirl's new Outlast Stay Brilliant Nail Gloss is plenty shiny all on its own — and stays that way for an impressive length of time (we got almost a week of wear). The 45 shades from sheer pastels to glittery metallics and deep, dark creams, including a vampy burgundy called Wine Stain that rivals some of the most gorgeous dark polishes in our collection.
You can buy youth elixirs for almost every body part (face, eyes, decolletage…), why not hair? Pantene designed its new AgeDefy Collection to combat the signs the make hair look older — everything from breakage to dryness to unruly grays. You might recognize the key ingredients in the line's Advanced Thickening Treatment ($18.99) from your skin cream: caffeine, niacinamide and panthenol helps improve the look of thinning hair by increasing strands' diameter.
There's nothing worse than foundation you can feel on your face, or worse, see. Revlon's new Nearly Naked Makeup ($9.99) is formulated with weightless hollow silica pigments be totally lightweight and subtle, but with enough coverage to even out skin tone. Broad spectrum SPF 20 and ingredients like green tea, black tea, oatmeal and jojoba add skincare benefits, too.
For the first time, new Garnier Olia ($9.99) brings the latest in salon hair color technology to the box. Like a conditioning treatment and hair dye in one, this nourishing oil-based formula propels permanent color molecules into the hair shaft to give you softer, restored strands along with your new hue.
A lack of lashes can cause your eyes to look older, just like crow's feet and creepy eyelids can. Olay Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo ($22.49) addresses all these issues. Plus, the serum also works as a lash primer to help you get more volume out of your mascara.
Why save conditioning treatments for special occasions? L'Oréal Advanced Haircare Total Repair 5 Multi-Restorative Dry Oil ($6.99) is a leave-in treatment that adds shine and tames flyaways while it restores damaged hair.
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The best of the beauty aisle.
Who says you have to splurge to look good? Tons of genius new products are hitting the beauty aisle this month. We've narrowed down the field to the 10 must-try hair, makeup and skincare launches to shop now.