In Chapter 3 of 20 software entrepreneur Dan Street shares why entrepreneurs need great cheerleaders. He notes entrepreneurship is a perception game. To gain confidence and build that positive perception, Street finds value in both internal company support networks as well as outsider support networks. By being transparent and showing his flaws, the insider and outsider "cheerleaders" find more ways to support him. Street is the founder and CEO of Austin, Texas based Borrowed Sugar.
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