Super Bowl Ads Launch Astronaut Campaign

For much of the day Tuesday, astronauts roamed on campus at the University of New Orleans. They handed out high-fives and posed for pictures. But what costumers really provided was an education on Super Bowl advertising. “The Super Bowl is such a big platform to get messages out there, ” said Cynthia Negron of the Edelman Group which is handling the astronaut appearance for body spray manufacturer AXE.

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