Social Media Increasing Oxygen's Viewership by Big Numbers

Women-centric network Oxygen has seen ratings growth of 70% for some of its shows year over year, resulting from social media engagement with its audience, said the network's General Manager Jason Klarman. I caught up with him at the recent NAB show where he shared some insight into how Oxygen is harnessing social media. This is an important trend to watch as more networks and programmers look to social media technology services like Trendrr.

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