Simulmedia's Glantz: We Are Measuring Business Outcome from TV Ads

FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering in data can provide new metrics on actual ad effectiveness.

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