Ross Floate on Why Traveling Abroad Can Help You Understand Home

In his 2012 interview, branding and design strategist Ross Floate answers the question "What Have You Found Most Rewarding About Traveling to New Places?" Floate finds traveling to distant places helps remind him about what is good about his home, Melbourne, Australia. He grounds this in a concept from Sigmund Freud called the narcissism of small differences. Travel experience teaches Floate to determine the amount of time he needs to travel to be successful in business.

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