Nestle's Nigel Conway: Media and Creative More Closely Linked

Cannes has evolved from a creative-centric festival to a far more integrated event, recognizing a range of media, says Nigel Conway, Global Head of Media Communications at Nestle, in an interview with Beet. TV. "We are seeing media fully represented. We want to make sure we are produced integrated communications plans that leverage the best creative across media," he tells us.

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