Microsoft Finalizes Bing and Yahoo Ad Integration

Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview. The implementation was finalized on October 27. Previously Microsoft and Yahoo sold and managed inventory separately. In the US, she says the combined Bing/Yahoo search integration has 30 percent market share.

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