Mattel Releases Role Model Barbie Collection

These legendary women are being made into Barbies: Frida Kahlo, Amelia Earhart and Katherine Johnson are just a few of the “sheroes” becoming dolls in honor of International Women’s Day. The toy company has been working to create more diverse role models for kids. 86% of moms surveyed are worried about the kind of role models their daughters are exposed to. Barbie has held many careers, but Mattel says actually seeing real examples of women in these fields makes all the difference. So instead of just “Director Barbie,” girls can now pretend with Patty Jenkins and imagine themselves making blockbuster movies, while Olympian dolls like Chloe Kim and Ibtihaj Muhammad will take girls to the ski slopes and beyond. Kim tweeted about the dolls stating, “Ahh, I’m so happy to be honored as a @Barbie Shero alongside these incredible women. #InternationalWomenDay #Barbie.” Jenkins tweeted, “Can’t express how totally mind blowing and delightful it is to have your childhood favorite resemble you!! Thank you @Barbie for this incredible honor, and for celebrating all kinds of women, everywhere. What a great way to inspire the girls of tomorrow! Wonderful. These Barbies are so diverse and awesome — it almost makes us wish that we could still play with dolls.

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