Kinect Is New Advertising Platform for Microsoft

Kinect, the new device for the Xbox console, which allows players to control the game with their untethered bodies, will be a significant, new advertising platform, says Carolyn Everson, head of global advertising sales for Microsoft. Everson came to Microsoft earlier this year from MTV. We spoke with her on Wednesday (11.10) at the Monaco Media Forum, the day Kinect was launched in Europe. Everson says that there are some 42 million Xbox live consoles installed worldwide.

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