In her 2011 Capture Your Flag interview, food entrepreneur Julie Hession speaks about her recipe blog, "Peanut Butter and Julie". She regularly competes in recipe contests and emphasizes the importance of investing time in clearly crafting an easy to understand recipe. The process teaches Hession to invest time researching recipes and teaching others how to make them. Julie Hession is the founder of Julie Anne's All Natural Granola Company.
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