In Chapter 8 of 15 of his 2010 Capture Your Flag interview with host Erik Michielsen, creative director, and experience marketer Jason Anello details how hyperpersonal theory - using digital communication to connect one-on-one with an audience, can deepen brand to customer relationships. The conversations resulting from a more hyperpersonal setup create customer service improvement and innovation opportunities from both the feedback gathered as well as the relationship established.
Welcome to the Holiday Showdown! These expert wrappers had to wrap up bowling balls in the most discreet way possible
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