Jason Anello on How Hyperpersonal Marketing Builds a Brand Personality

In Chapter 8 of 15 of his 2010 Capture Your Flag interview with host Erik Michielsen, creative director, and experience marketer Jason Anello details how hyperpersonal theory - using digital communication to connect one-on-one with an audience, can deepen brand to customer relationships. The conversations resulting from a more hyperpersonal setup create customer service improvement and innovation opportunities from both the feedback gathered as well as the relationship established.

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