How to Create Longer Lasting Comedy Material

Standup comedian Matt Ruby prioritizes creating evergreen material that does not get old, contrasting it to temporal material that dies quickly. As an example, Ruby notes how more personal material has a longer shelf life. Ruby is a standup comedian based in New York City. He co-produces the weekly show Hot Soup co-hosts the monthly show We're All Friends Here and manages a comedy blog Sandpaper Suit.

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