In Chapter 4 of 20 of his 2011 Capture Your Flag interview, author and leadership expert Simon Sinek learns to set big, often unrealistic goals to advance his ambition to change the world. Similar to Big Hairy Audacious Goals - BHAG - Sinek finds underachieving on large goals to be more rewarding and inspiring than overachieving on small goals. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people.
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