Simon Sinek on How Setting Unrealistic Goals Can Serve the Greater Good

In Chapter 4 of 20 of his 2011 Capture Your Flag interview, author and leadership expert Simon Sinek learns to set big, often unrealistic goals to advance his ambition to change the world. Similar to Big Hairy Audacious Goals - BHAG - Sinek finds underachieving on large goals to be more rewarding and inspiring than overachieving on small goals. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people.

Save videos for later by signing up or logging in

With "My Queue" you can quickly save videos to watch later.

To add an item to your queue just click the sign next to the video.

Once you've added a video visit "My Queue" to start watching!