In Chapter 3 of 13 Moo.com CEO and London entrepreneur Richard Moross answers "What Makes Your Work Meaningful?" He shares how the mission of his company Moo.com is evolving from helping small businesses make an impression with customers to become a defacto standard for small business design services. He shares how IKEA revolutionized home furniture by bringing Scandinavian design to the masses. He then shares how Moo.com takes lessons from IKEA to continue executing on its mission.
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