How Lady Gaga and Justin Bieber Made Music Videos Popular Again

In Chapter 18 of 19, editor and writer Mark Graham shares how Justin Bieber and Lady Gaga helped the music video entertainment medium regain popularity after a several year downturn. Over that period, consumer appetite for music grew and Bieber and Gaga embraced the opportunity, creating and releasing short, visually engaging music videos across online video platforms including YouTube. Graham is currently a senior editor at MTV Networks.

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