In Chapter 11 of 11 brand marketer and radio personality Randall Metting joins the National Bone Marrow Program and donates his bone marrow in a stem cell transplant operation. Metting takes action after seeing friends and family suffer from cancer. The transplant experience inspires him to contribute to multiple cancer charities, including the Austin-based Livestrong Foundation. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable causes.
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