How a Rebranding Project Refines Small Business Model

In Chapter 9 of 16 in her 2011 Capture Your Flag interview, The Grace List founder and entrepreneur Hattie Elliot details how a rebranding project helped her refocus her business, The Grace List, as a singles event company. In addition to focusing communication, client expectation, and service offerings, Elliot grows as a founder, learning to be more judicious and confident making decisions in the best interest of her business. Elliot is the founder and CEO of The Grace.

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