'Hardcore Pawn' Star Les Gold on the Pawn Business

Les Gold, the star of the hit TruTV show "Hardcore Pawn" talks to Wall Street Journal News Editor and "Business of Celebrity" show host Lee Hawkins about how to negotiate for goods, the show's success despite comparisons to the History Channel's "Pawn Stars" show, his kids Seth and Ashley, and the challenges and opportunities of the reality TV world.

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