H&M's Big U.S. Super Bowl Play

Beckham is back for H&M-part of their high stakes gamble that the second time is a charm at the Super Bowl. The 30-second spots themselves go for $4 million- and that's not including millions for everything around the ad. Good move says Morningstar's Jamie Katz: "Getting the name out there in front of the male audience, there is a fair amount of male product in the store, is something that could really boost that part of the business."

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