Group M's Xaxis Creates Private Exchanges for Big Brands

GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client Development in this interview with Beet.TV Beet.TV contributor Ashley Swartz interviewed Beaumier about the inner workings of audience buying in this fashion at the recent Beet.TV Leadership Summit on Digital Video Advertising in an RTB World. "We go to our biggest advertisers and collect all of their spend and then go to to publishers that otherwise

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