At the L2 Digital Influence Clinic, NYU Stern Professor Arun Sundararajan explains the balance brands must strike between proactive and reactive customer engagement. He says high end brands like Apple might damage their brand image with too much engagement on Facebook.
With "My Queue" you can quickly save videos to watch later.
To add an item to your queue just click the sign next to the video.
Once you've added a video visit "My Queue" to start watching!