Digitas, the global interactive unit of media giant Publicis Groupe, has a dedicated agency for Nissan in Europe, called DNA/Digitas (Dedicated Nissan Agency). The agency has been creating innovative video for the Nissan Qashqai. In Paris recently, we spoke with Fola Williams, Head Account Planner for DNA/Digitas/France. He said that many of views of the campaign occurred on the Nissan home page, pushed in large part by social media.
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