Digital Video Ad Prices Dropping, MagnaGlobal Exec Says

As the online video market has grown, ad prices have dropped, said Todd Gordon, EVP Integrated Trading at Magna Global, during an interview with Beet.TV. That's a natural evolution in the marketplace, he added. "When digital video was first available it was the most premium thing on a plan. As spending increases, the price in general has come down as there is more availability," he tells us.

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