Ad Agency TV Buyers "Don't Understand Digital" Video, Forrester's Michael Glantz

Digital and TV ads are bought and sold differently, but strides are being made to bring the two mediums closer together, says Forrester analyst Michael Glantz in an exclusive interview with Beet.TV. Citing efforts like NBC's partnership with Twitter and Facebook for the Olympics as well as comScore's push towards viewable impressions, Glantz sees efforts materializing for effective cross-platform buying and measurement.TV buying still operates on a reach and scale basis.

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