How Dreaming Big Landed the Naked Cowboy a Franchise

With his tighty-whities, cowboy hat and strategically placed guitar, Robert Burck, better known as the Naked Cowboy, has been a fixture in New York City's Times Square for more than 15 years. But Robert's life today has changed quite a bit since he started his solo act back in the late '90s. Find out how Robert has expanded his brand, and meet his wife, Patty, who works with him.

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