For Tyla, Music and Movement Go Hand in Hand
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There’s no girl of the moment quite like Tyla.
The South African star has proven she’s a certified hitmaker with the recent release of her critically acclaimed self-titled debut album. While “Water” was her big breakout single in 2023, new tracks like “Art” and “Truth or Dare” have joined the lexicon of infectious songs courtesy of the amapiano singer, and she has already made Billboard history with the highest debut on the Hot 100 for any female African soloist. Now, fresh off her first Grammy win earlier this year, Tyla is the star of Beats and Alo Yoga’s first ever collaborative campaign, showcasing the two California-born brands’ new Special Edition Fit Pro true wireless earphones. For the campaign, the artist is seen strutting along the water in an angelic white set from the cult-favorite athleisure brand.
“When I heard that I was going to the Bahamas, I was obviously so excited, and it was my first time there,” Tyla tells Harper’s Bazaar of shooting on location for the new campaign. “The people were great, and the location was so beautiful—the white sand, everything was just like I was on holiday, even though I was working. Working with Alo and Beats—I love both brands, so it all felt super genuine.”
Tyla’s conquering of the music industry means she is spending much more time traveling, and more specifically, time Stateside. Working with Beats and Alo reminded the star about her first impression of California, which she describes as “quite chill.” When she needs to stay motivated while constantly on the go, however, headphones do often come in handy.
“I always like listening to music that I wish I made, because it makes me want to make better music,” she says. “But I listen to very chill amapiano and live jazz on YouTube all the time—that’s what I listen to on the daily.”
Personal style, of course, is imperative for a budding pop star, whether that means getting red-carpet ready or dressing more casually for rehearsals and downtime. For Tyla, experimenting with fashion allows her to create a fully fleshed-out experience for her fans, something she remembers her own idols doing not too long ago. More specifically, the singer often sports tiger-print pieces to shout out her loyal fan base, whom she affectionately refers to as her “Tygers.”
“I love incorporating tiger print and the effortless island vibes—especially in this era, because it’s obviously me introducing myself to the world and those themes are heavy in the stuff that we’re doing. We’re introducing it as part of the Tyla story,” she says. “It’s just so fun to make it all exciting for the fans. I’m excited to perform more and give people more visuals and content and just expand the world that we’ve created and allow more people in—just like how it used to be when I was younger and I was a fan girl. I really wanna create that type of excitement again.”
While there’s plenty more to come from Tyla—she is gearing up for her first tour later this year—her work will always keep her home of South Africa front and center.
“Wherever I go, I represent my home, I represent South Africa in my music and in just myself. As I get bigger, I’m always be sure that South Africa’s name is uplifted,” she says. “The [amapiano] genre, the music, the culture—it all comes with me. This is not only, my moment, but also Africa’s moment too.”
Beats x Alo Special Edition Beats Fit Pro
Beats x Alo Special Edition Beats Fit Pro ($199.99) will be available beginning April 4 at apple.com, aloyoga.com, and select Apple Store and Alo store locations. Alo Access members can begin preordering the product today at aloyoga.com.
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