TRX fitness opens in Delray Beach after moving from California
DELRAY BEACH — Leading fitness company TRX is celebrating its grand opening in its new location in Delray Beach on Saturday, March 23.
TRX, which specializes in fitness-strap strength training systems, pulled up its California roots last year to make a cross-country relocation of its global headquarters to 1110 S. Federal Highway in Delray Beach.
The company's workout facilities are at the same location where it plans to also host training summits and build a film studio for live and on-demand fitness classes.
The company had been in California since its founding in 2004 but is eager for a new start and “dramatic revitalization” after filing for Chapter 11 bankruptcy protection in 2022, according to a news release. Its most recent headquarters location was in San Francisco.
What is TRX? The training, founded by a Navy SEAL, was created as a mobile fitness routine that can be taken anywhere.
Retired Navy SEAL Randy Hetrick started TRX as a way to stay fit while stationed in areas where traditional gym equipment was not available. The name stands for Total Resistance Exercise.
Hetrick sold his controlling interest in the company in 2019, but bought it out of bankruptcy for $8.4 million with private equity investment firm JFXD Capital, led by one-time Wall Street executive Jack Daly, who will serve as CEO of the company.
Florida's population growth is attractive to companies such as TRX.
Florida has been flush with new residents after the COVID-19 pandemic opened the door to enhanced work-from-home policies and people left their confines in the Northeast for warmer climes. A lack of state income tax adds to Florida's allure.
"TRX was attracted to the quality of life in Florida and the area’s focus on health, wellness, and happiness," the company said in response last year to a question about whether the pandemic-driven migration to Florida played a role in its move from California. "The vibrant business community along with local technology and fitness expertise made it a very appealing location for the new headquarters."
When is TRX opening in Delray Beach?
TRX is hosting a grand opening on Saturday beginning at 8 a.m. There will be tours of the 12,000 square feet of office and gym space, the filming studio and other amenities.
Known for its yellow and black straps, the TRX suspension training system has expanded with other products that can complete a home gym, such as kettlebells and weighted vests. It also offers subscriptions to online video training programs.
Kimberly Miller is a veteran journalist for The Palm Beach Post, part of the USA Today Network of Florida. She covers real estate and how growth affects South Florida's environment. Subscribe to The Dirt for a weekly real estate roundup. If you have news tips, please send them to kmiller@pbpost.com. Help support our local journalism, subscribe today.
This article originally appeared on Palm Beach Post: New place to workout in Delray Beach with TRX fitness straps