Trek Bicycles Launches First-Ever Manufacturer- Led Bike Trade-in and Refurbishment Program
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This week, Trek stores and participating Trek retailers will begin accepting the return of used Trek bicycles in exchange for in-store credit to buy a new bike, the company announced. The used bikes will then be refurbished and sold on the brand’s website, trekbikes.com. This will be the first manufacturer-led trade-in and refurbishment program in the bike industry.
The program, which has been named Red Barn Refresh in a nod to Trek’s storied birthplace, the Red Barn, has a lot of similarities with vehicle trade in programs and purchasing a “certified pre-owned” car.
How does it work?
Once a used bike is traded in, it will be returned to Trek in Waterloo, Wisconsin, where trained techs will repair and replace what’s needed before it is ‘certified awesome’ and resold online to people looking to score a great bike with a lower carbon footprint—and a more affordable price.
“Red Barn Refresh brought us back to the red barn that started it all as we embark on the journey of reducing consumption and extending the life of these bikes, which is better for our people and the planet,” said Eric Bjorling, director of brand at Trek Bicycle.
By giving bikes a second chance, Red Barn Refresh is extending a bike’s lifecycle, which will in turn reduce the cycling industry’s waste streams. The program also gives riders access to high-quality bikes at approachable price points while simultaneously providing a convenient way to trade-in quality owned bicycles that have been left hanging in the garage.
Parents rejoice!
Kids grow fast, and outgrow their bikes just as quickly. One of Trek’s goals with the Red Barn Refresh program is giving more kids the option to have a bike that grows with them.
When a kids’ bike is purchased at a participating Trek store, parents can bring it back and get up to 50 precent of the bike’s original purchase price in credit toward the purchase of a new, bigger bike as their child grows. The kids bikes that qualify for the program will then be refurbished and resold through Red Barn Refresh, or donated to a charity.
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