‘Travis looking fine’: Swifties are loving Kelce’s longer hair — and his modeling gig

Travis Kelce’s longer hair is grabbing quite a bit of attention from fans of his girlfriend Taylor Swift who aren’t familiar with his off-season routine of letting his hair grow out.

They love him with a thicker thatch on top of his head, though they didn’t enjoy his bushy Super Bowl beard. (Oh yes, they pay attention to these things.)

And while Swifties are oohing and aahing over his hair growth on social media, the new men’s hair color company Kelce now reps has reminded everyone that his face is on one of their boxes — the “light brown” color.

Rewind It 10 posted a flashback video on its Instagram account of the photo shoot Kelce did late last year to create the box.

“Who would you want to see on our box next?” the company wrote on its post.

“As an ‘ambassador’ for a new box-dye brand, the famous footballer (and Taylor Swift’s boyfriend) is giving DIY hair coloring newfound appeal,” the Wall Street Journal wrote in December when the line debuted.

Their headline: “Should men ever dye their own hair? Travis Kelce seems to think so.”

Rapper Fat Joe co-founded the line of men’s hair and beard dyes. The boxes feature various celebrities — model Tyson Beckford, Grammy winner DJ Khaled and MMA fighter Stephen “Wonderboy” Thompson among them.

“Their apparent goal? To make at-home dyeing rugged and relatable,” the Wall Street Journal wrote. “But not too relatable: On the packaging, some models evoke romance-novel cover stars.”

One Swiftie who saw Kelce’s box at a Sally Beauty store in February posted a photo to the “New Heights” podcast subreddit with the headline: “Did a double take at the beauty supply store.”

“He is literally everywhere,” one commenter joked.

“I’d buy it for my hubby if he needed it!” another wrote.

Fat Joe told GQ that though he’s “confident in many areas,” it really bothered him when white hairs started popping out in his beard stubble.

“I used to sneak my wife into the CVS at three in the morning to pick up dye. I never told nobody,” he told the men’s magazine.

But some cheap box brands weren’t true to the color listed on the box. People gave him a hard time. “They would clown me on Twitter, talking about, ‘You got a fake beard! A spray-on beard!’” he said.

He calls the Rewind It 10 products, made from an Italian cream formula, “the Rolls-Royce of hair coloring,” with “minimum shoe polish appearance.”

“Man, in the ’90s, there’s no way I would’ve thought I’d be selling hair coloring, but it’s a different time,” the rapper said. “We let our wives do their eyebrows, we let them do their eyelashes, we let them do their nails.

“We let them do everything they want to do in the world. Can’t we have a little coloring to make ourselves feel better? Why fight time when we can rewind time?”

So is 34-year-old Kelce rewinding time or did he just lend his face to a friend?

He “uses it in a little bit of both, the hair and the beard,” Fat Joe’s manager, Rich Gretah, told GQ.

“I know he uses it,” Fat Joe confirmed, though he didn’t say whether Kelce is graying. He said some men who aren’t going gray use the dye to make their beards look fuller.

“A lot of young kids that don’t have white hairs use the products to get their lines sharper and fill in patches,” Fat Joe told GQ. “There are some beards that ain’t as full, and the color makes their beards even.”

The line launched Dec. 1 at Sally Beauty stores in the United States and is also available online.

“It’s important to keep your style good on and off the field,” Kelce is quoted on the Rewind It website, with his autograph.