TaylorMade acquires Nassau Golf to expand golf ball operations and help supply chain
You cannot play the game without a ball, and over the last two years, people have been playing golf more than ever. With that in mind, TaylorMade announced on Wednesday that it had acquired Korean-based Nassau Golf Co. Ltd for an undisclosed amount.
Previously, Nassau had been a part of TaylorMade’s supply chain, making urethane and ionomer-covered balls along with the mantle-layer for TaylorMade’s TP5 and TP5x balls (From $47.99 at Carl’s Golfland and Dick’s Sporting Goods) at its factory in South Carolina.
TaylorMade acquired Foremost Golf Ltd three years ago and transformed it into TM Golf Ball Taiwan to complement TM Golf Ball South Carolina. With the purchase of Nassau Golf, TaylorMade is now forming TM Golf Ball Korea.
“This acquisition further supports TaylorMade’s strategic plan to create vertical integration in the company’s golf ball supply chain,” said David Abeles, TaylorMade’s chief executive officer. “TM Golf Ball Korea now joins TM Golf Ball Taiwan and TM Golf Ball South Carolina to service the global demand requirements for our rapidly growing golf ball business.”
According to Golf Datatech, through June 2021, rounds played were up 23 percent over 2020, and golf equipment sales were 78 percent compared to 2020 and 41 percent compared to 2019. Between 2016 and 2021, the global golf ball market is up 176 percent.
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For golfers, the acquisition of Nassau Golf Ltd does not mean anything. However, for TaylorMade, it represents a commitment to grow its ball business further. At a time when many companies are feeling the strain of global supply chains breaking down, TaylorMade is trying to ensure that it has more control over critical parts of its golf ball business.
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