Ken Bone is starring in an ad for the brand that makes his now-famous red sweater
Week's Winners/Losers: A Check-In Uptick; A Twitter Let-Down
J.C. Penney Denies Tricking Customers With Phony 'Suggested' Prices
Call It the Jean-ius Bar: A Sneak Peek at J.C. Penney's New Levi's Shop
Animals & Money: Will companies try to save the species on their logo?