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The hidden message brands are telling you through the color of their logos
Check out MasterCard's first new logo in 20 years
Nike was almost called a very different name
SoulCycle and 14 other brands with cult followings
The secrets behind killer brands that know how to evolve
You won't believe what Matthew McConaughey's brother named his newborn son
Is That T-Shirt Hanes or Prada? Without Logos, It's Hard to Tell
Why Are LEGOs So Expensive?
Zippo Looks to Grow Beyond Lighters
Pepsi Throwback Is Back Permanently
Marketing Yourself After College
Is Penney Wise? The Retailer Is the Latest to Risk Rebranding
JCPenney's New Logo Goes for Fun and Young
J.C. Penney's New Logo Aims to Convey 'Modern'
Meet New Jersey Governor Chris Christie, the Brand
JCPenney kills catalogs for 'look books'
Hidden meanings of 10 professional symbols
Being the Brand: The Pros and Cons of CEOs as Corporate Icons
Solar Energy Companies Step Into the Branding Spotlight
The Tesla Effect: Why Elon Musk's Company Will Succeed
What's in a Name? The Business Behind Naming Products and Companies
Can the Masters Tournament Help Resurrect Tiger, the Brand?
Chinese Sneaker Giant Li Ning Steps Onto Nike's Home Court
Scarlett Johansson, the face of everyone
Barbie in Shanghai: Finally available in the land of her birth
A 'brand' new you: Don't just be a worker, be a brand!
J. Crew hearts Michelle Obama
Play nice: Bad break ups can cost you money, your job, or even your life!
No country for old brands
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