Super Bowl ad stars Seth Rogen, Paul Rudd on 'unstoppable train' of streaming content

Seth Rogen and Paul Rudd are starring in a prime time commercial spot for Frito Lay's (PEP) during Super Bowl LVI on NBC, which is still the biggest event on broadcast television.

But the duo is also keeping a close eye on how non-linear TV and the streaming wars are changing up Hollywood for good. In an interview with Yahoo Finance, Rogen and Rudd — known for box office hits like "Ant Man" and "Pineapple Express," weighed in on the pros and cons of streaming services like Netflix (NFLX), Amazon Prime (AMZN), Apple TV+ (AAPL), Hulu (DIS), HBO Max (T), which have become main players in Hollywood.

Rudd, who recently appeared in the Apple TV+ limited series ‘The Shrink Next Door’ alongside Will Ferrell, says with a "lot more content," there are "many more jobs...that's been great and not just for actors, but for everybody...working on crews."

But he admitted that for consumers, the mushrooming number of entertainment choices might come across as overwhelming.

"There's just so much stuff that...there are shows and and I don't even know what they are, I don't know how to watch them...and so it's all a bit deafening," Rudd said. He added that "it's all still being kind of figured out," but it "can be a little noisy" with so much content on offer.

Rogen, currently starring in the new Hulu series "Pam and Tommy," also suggested that accountability from "corporate giants" to meet deadlines is a new key token in the streaming game.

"When I was starting...the studios and stuff were much smaller and I think less accountable to corporate giants," Rogen said about his early days in Hollywood.

Now with mega companies putting major money behind original and licensed content, "there's something that is nice," Rogen added. He calls it an "unexpected kind of bonus" to work with production companies that are "held accountable to these corporate giants... they just have to release things at a certain time."

Big platforms, however, are willing to spend "way more money" to release it at a set time, despite how much it may cost, unlike in the past traditionally.

"Often a movie studio or TV studio would be like, well, we wanted it to come out in May, but it'll be way too expensive to have it come out in May and so we'll have it come out...in January, instead of spending more money," Rogen added. "these big companies now are accountable to have material be released in May."

Despite the hefty price tag and tighter deadline, Rudd says the streaming giants and audiences alike are still hyper-focused on quality content.

"I think because of the competition and the fact that there are so many shows... audiences are pretty savvy and they demand new and quality is important, it feels like so more so than ever before," the "Ant Man" star told Yahoo Finance.

"On these deadlines, they will spend the money but their interest in making their shows or their movies or whatever it is they're doing, be really good," Rudd said.

With this extra money in Hollywood, Rogen argues actors, producers and crews have "had more resources and less oversight with some of these streaming things."

But now that both Hollywood and audiences are plugged into "the wheel" of constant content, he said it seems like it "can't stop spinning now at times with these big streamers."

Once upon a time, traditional studios "were wheels that could very easily stop spinning at any moment and would love to remind you of that fact." Yet he joked that with streaming, there's something "nice about kind of being on an unstoppable train at times."

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

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