This Sexologist Just Founded Her Own Line Of Sex Toys And Lubes

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You know what's really sexy? Commitment to inclusivity, sustainability, and accessible sexual education—plus some rave-worthy bedroom toys made with those things in mind. Bloomi, a sexologist-led intimacy brand, focuses on creating eco-conscious, self-care essentials and sex toys meant for people of all gender expressions and orientations. And its mission is boast-worthy: Founded in 2016 by Rebecca Alvarez Story, Bloomi is making intimate products less taboo and more approachable.

It offers a range of personal care items, from pleasure-centered vibrators and lubricants to massage oils and menstrual cups made with clean, plant-based ingredients that promote overall health and wellness for all bodies. And it's such an affordable brand, too—everything is under $50.

Bloomi's dedication to making an eco-conscious sexual wellness brand made history as the first Latinx-founded brand to launch in the sexual health section of Target. Reviewers praise the brand as essential to their personal care routines, so I rounded up the highest-rated products in case you want to add them to yours. Scroll ahead to see which intimate care favorites made the list:

Indulge Double-Sided Vibrator

Dubbed one of the best vibrators by sex experts, this double-sided vibe features a vibrating end with three intensities and a non-vibrating side in case you'd rather go without. The flexible silicone bends to your satisfaction to be used for vaginal or anal play.

Rave Review: "I’m so glad I came across this toy. It’s perfect! The three different speeds are amazing. It’s waterproof, the size is perfect, and it’s not noisy! Don’t think about it! Just buy it! You will not regret it."

Smooth Water-Based Personal Lubricant

This smooth water-based lubricant works exceptionally well with or without toys. It's odorless and slick, enhancing ease and comfort during intimate activities. Water-based lubricants tend to be less irritating on skin since they tend to have fewer chemicals, so if you have sensitive nether regions, this non-irritating, moisturizing lubricant is for you.

Rave Review: "As a neuropathic doctor, I value clean products that are safe and effective. This does exactly what it promises."

Massage Clitoral and Body Vibrator

This palm-sized vibrator has a smooth surface and is super easy to use, partially due to its size but also because of its curved edges. Designed with a tip that's great for clitoral or other targeted stimulation, the rounded edges are perfect for a sensual massage, too.

Rave Review: "Let me tell you…this gave me the best O I’ve ever gotten with a toy. Definitely recommend."

Desire Sensual Pleasure Oil

Not to be confused with any regular old lubricant, this pleasure oil aims to heighten libido. Once applied, an excellent cinnamon aroma stimulates the senses. But, don't worry—it's made with a plant-based, gentle formula sans glycerin, parabens, or synthetic fragrances to ensure it's safe on any part of the skin.

Rave Review: "I have PCOS and am currently getting fertility treatments. These both have caused me to have no libido. For years, I though I’d lost myself, and that I would never be able to feel the same way I used to. I feel so lucky to have found this. It has changed my intimate life with my husband for the better. I feel like myself again, and the struggles I’ve had before are behind me. Thank you a million times."

Luxe Massage Oil

This CBD-infused oil is made with organic, full-spectrum hemp extract to help naturally calm the body. Free of skin irritants, the luxurious texture is silk-like and has a subtle scent that's ideal for sensitive noses. It's also not so slippery that you can't use it during sex—you'll still easily be able to grip your partner firmly while it's all over their body.

Rave Review: "This oil is silky smooth and long-lasting without feeling greasy. It has a beautiful sensation on the skin, and there is no need to rinse it off. Just roll over and luxuriate in its softness. So far, I've used it a few times during sex without any irritation on intimate skin areas. It's absolutely perfect for massage and all that follows…."

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