The Secret Behind Brandon Larusso’s Unique Jewelry Designs
Brandon Larusso is a well-known celebrity jewelry designer who has created pieces for famous personalities such as Kris Jenner, Khloe Kardashian, Kim Kardashian, Paula Abdul, Scott Disick, and Megan Thee Stallion. One of the secrets to his success is his ability to source some of the best diamonds in the world and convert them into beautiful jewelry for celebs. This quality primarily helps Brandon stay ahead of his competitors and tend to the likes of the Kardashians and other celebrities who love wearing diamonds.
Discovering high-quality diamonds
The thing about Brandon is that he has a vast network in the world of diamonds. He pulls strings from places no one knows to find natural diamonds that look extraordinarily beautiful. For example, he has contacts with people working closely in diamond mines. As a result, he can purchase high-quality natural diamonds without paying a fortune. Later, he cuts them into the best possible shape and turns them into a thing of beauty for celebs.
On the other hand, he also works with famous diamond dealers in the industry to directly source certified diamonds. He specifies the size and cut of the diamonds he wants and accordingly gets what he orders. Besides natural diamonds, Brandon also makes jewelry from lab-made diamonds. Lab-made diamonds are often significantly less expensive than natural diamonds, making them a more affordable option for many people.
Those unable to afford natural diamonds often seek lab alternatives, and Brandon has a vast collection. In addition, technological advancements have made it possible to produce high-quality lab-made diamonds virtually indistinguishable from natural diamonds. That is why you may be unable to tell the difference between Brandon’s diamond jewelry made from authentic diamonds and the one that has lab-made diamond pieces.
Changing the face of the diamond industry
Brandon is highly particular about the diamonds that he uses. He focuses primarily on the 4 C’s that determine the quality of the diamonds - clarity, color, cut, and carat size/weight.
Clarity refers to the presence or absence of inclusions and blemishes in the diamond. Diamonds with fewer inclusions and blemishes are considered to be of higher quality.
Color means the diamond’s presence or absence of any yellow or brown tint. Entirely colorless diamonds are considered to be of higher quality.
Cut refers to the shape and proportions of the diamond and its ability to reflect light. A well-cut diamond will have a bright and sparkling appearance.
Carat weight refers to the size of the diamond. Larger diamonds are generally considered to be of higher quality, but the quality of the cut, clarity, and color are also important factors.
Whenever Brandon sells any diamond jewelry, he encourages buyers to check the 4 C’s so that they know precisely what they are investing in. This level of honesty sets Brandon apart from other celebrity jewelers. His innate transparency has attracted top-notch celebs’ attention, and his determination to provide high-quality diamonds at affordable prices is slowly helping him change the face of the diamond industry. If you want to stay updated with Brandon’s latest creations, follow him on Instagram.
McClatchy newsroom and editorial staff were not involved in the creation of this content.
