Say Howdy to TikTok's Coastal Cowgirl Aesthetic with These 21 Summer Outfit Ideas

coastal cowgirl fashion aesthetic tiktok summer 2023 kendall jenner straw cowboy hat
Say Howdy to TikTok's Coastal Cowgirl AestheticInstagram @kendalljenner, Art by Yoora Kim


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It won't take much scrolling of your FYP to spot TikTok's latest obsession, the coastal cowgirl aesthetic. Like the Coastal Grandmother and Cottagecore trends before it, the viral trend has already begun spreading beyond the fashion realm into home decor, hair, fragrance, food, and even music. And with over 310 million views already, there will be no escaping its breezy linen dresses, faded denim, and Western accessories this summer.

As the name suggests, the coastal cowgirl aesthetic is a mashup of beachwear and Westernwear. It's defined by a color palette of white, tan, washed-out blues, and summery fabrics like linen, lace, cotton, and lived-in denim. The ultimate coastal cowgirl outfit: a flirty linen sundress and fashion-forward cowboy boots. Inside a coastal cowgirl's closet, you'll find a plethora of picnic-worthy dresses, Western boots, easy-going graphic tees, and oversized button-ups stolen from her Coastal Grandmother's closet.

The beauty of the coastal cowgirl fashion trend is how easily it can be adopted— and adapted to your personal style. There's no rule saying there must be a perfect balance between the two influences, so feel free to lean more into the Southern Belle or SoCal surfer side if it suits you better. Below, we've got all the clothing, shoes, and accessories you'll need to make the trend your own this summer.

Check out Firstfinds to shop more of TikTok's favorite fashion trends, from coastal cowgirl to Barbiecore and beyond.

501® Original Fit Women's Jeans

Embroidered with patchwork flowers, these faded Levi's 501s look fresh from the farm. Style them with a white tee and flip-flops for a quick summer outfit that comes across effortlessly cool.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.levi.com%2FUS%2Fen_US%2Fclothing%2Fwomen%2Fjeans%2Fstraight%2F501-original-fit-womens-jeans%2Fp%2F125010469&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>501® Original Fit Women's Jeans</p><p>levi.com</p><p>$118.00</p><span class="copyright">Levi's</span>

Boots Were Made for Dancin' T-Shirt

Prove you know your way around TikTok fashion trends by swapping your boring old graphic tee with something Western-themed. On sale for less than $20, this cowboy boot number is sure to bring smiles.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.pacsun.com%2Fjunk-food%2Fboots-were-made-for-dancin-t-shirt-4674479.html&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Boots Were Made for Dancin' T-Shirt</p><p>pacsun.com</p><p>$19.20</p><span class="copyright">PacSun</span>

Stone & Horseshoe Multi-Charm Pendant Necklace

Meet your new good luck charm: this dainty little horseshoe necklace you'll keep on all summer long. The colored stones give off a sea glass vibe, while the lucky horseshoe pendant is said to bring good fortune.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.macys.com%2Fshop%2Fproduct%2Flucky-brand-gold-tone-stone-horseshoe-multi-charm-pendant-necklace-16-1-2-3-extender%3FID%3D15892085&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Stone & Horseshoe Multi-Charm Pendant Necklace</p><p>macys.com</p><p>$39.00</p><span class="copyright">Macy's</span>

Tie-Front Denim Tank Top

All you need to adopt summer 2023's coastal cowgirl aesthetic is a few great denim pieces you can mix and match with basic tees, tanks and dresses you already own. This tie-front denim tank can be styled solo or layered over a lacy bralette, ribbed tank or linen sundress.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen%2Fp%2Fwomen%2Fshirts-blouses%2Fcamis-sleeveless-shirts%2Fae-tie%2F2351_5127_154%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Tie-Front Denim Tank Top</p><p>ae.com</p><p>$14.99</p><span class="copyright">American Eagle</span>

Straw Cowboy Hat

Giddy up for summer in this TikTok-approved straw cowboy hat from Amazon. Beaded trim and a decorative weave add a fashion-forward feel to the Western classic.

<p><a href="https://www.amazon.com/dp/B09VCS97VT?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10065.g.43624244%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Straw Cowboy Hat</p><p>amazon.com</p><p>$39.99</p><span class="copyright">Amazon</span>

Kate Smocked Dress with Floral Embroidery

Crisp cotton poplin fabric and contrasting floral embroidery give this smocked sundress a seaside picnic vibe. A pair of Western boots or fisherman sandals will add a coastal cowgirl finish to your 'fit.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fdraperjames.com%2Fproducts%2Fkate-smocked-dress-floral-embroidery%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Kate Smocked Dress with Floral Embroidery</p><p>draperjames.com</p><p>$145.00</p><span class="copyright">Draper James</span>

Coronado Espadrille Sneakers

When a coastal cowgirl isn't wearing her favorite cowboy boots, she's got on a pair of lived-in white canvas sneakers that are ready to hit the beach.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.nordstrom.com%2Fs%2F5889935&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Coronado Espadrille Sneakers</p><p>nordstrom.com</p><p>$98.00</p><span class="copyright">Nordstrom</span>

Crochet-Look Dress

No coastal cowgirl's closet is complete without a little crochet either. Pair this sunny yellow midi dress with cowboy boots for an easy summer outfit.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww2.hm.com%2Fen_us%2Fproductpage.1172475002.html&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Crochet-Look Dress</p><p>hm.com</p><p>$49.99</p><span class="copyright">H&M</span>

The Boxy Oxford

Styled with jean shorts and Western boots, this airy linen button-up looks like something you stole out of your Coastal Grandmother's closet. How chic?!

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-boxy-oxford-black-white-stripe&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>The Boxy Oxford</p><p>everlane.com</p><p>$88.00</p><span class="copyright">Everlane</span>

Raya Bandana Top

This summer, everyone on TikTok is wearing bandanas as tops— including coastal cowgirls. An elastic panel in the back ensures this strapless top comfortably stays put.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.freepeople.com%2Fshop%2Ffp-one-raya-bandana-top%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Raya Bandana Top</p><p>freepeople.com</p><p>$48.00</p><span class="copyright">Free People</span>

Tropicana Daydream Earrings

Inspired by lazy summer days, these sparkly floral huggies would look sweet hanging from any coastal cowgirl's ears. Pair them with other pearls and dainty gold drops for an eclectic combo.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fnottejewelry.com%2Fnew-arrivals%2Ftropicana-daydream-earrings-zzfga&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Tropicana Daydream Earrings</p><p>nottejewelry.com</p><p>$49.00</p><span class="copyright">NOTTE</span>

Denim Balloon-Sleeve Mini Dress

This summer, lean into denim fabrics like this easy-going mini dress from Madewell. The timeless material only looks cooler with age, meaning you can actually live in your clothing.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.madewell.com%2Fplus-denim-balloon-sleeve-mini-dress-in-fennwood-wash-NM141.html&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Denim Balloon-Sleeve Mini Dress</p><p>madewell.com</p><p>$118.00</p><span class="copyright">Madewell</span>

Louisa Striped Jute Tote Bag

Introducing your new go-to summer tote bag: this red-and-white striped straw carry-all that can go from school bag to beach picnic in a flash. Each one is handwoven in Bali.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.wolfandbadger.com%2Fus%2Flouisa-striped-jute-tote-bag%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Louisa Striped Jute Tote Bag</p><p>wolfandbadger.com</p><p>$80.00</p><span class="copyright">Wolf & Badger</span>

Denim Long Skirt

It's hard not to love the coastal cowgirl trend, especially when it looks as cool as this denim maxi skirt. Style it just as you would your favorite pair of jeans.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fshop.mango.com%2Fus%2Fwomen%2Fskirts-long%2Fdenim-long-skirt_47073771.html&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Denim Long Skirt</p><p>mango.com</p><p>$79.99</p><span class="copyright">Mango</span>

Annie Boots

It only takes one item to instantly bring the coastal cowgirl aesthetic into your closet: a pair of chic white cowboy boots. Dressed up with a maxi or dressed down with Daisy Dukes, they'll give every look a fashionably Western flair.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.tecovas.com%2Fproducts%2Fthe-annie&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Annie Boots</p><p>tecovas.com</p><p>$295.00</p><span class="copyright">Tecovas</span>

Twist and Shout Vegan Suede Shacket

Much to Daisy Jones'delight, fringe trim is all the rage this season. Style this twirl-worthy suede jacket as a summery version of your go-to leather jacket.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.freepeople.com%2Fshop%2Ftwist-and-shout-vegan-shacket%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Twist and Shout Vegan Suede Shacket</p><p>freepeople.com</p><p>$128.00</p><span class="copyright">Free People</span>

Cowboy Baseball Hat

This cheeky "cowboy hat" is the perfect example of how the TikTok coastal cowgirl trend draws inspiration from the easy-going style of SoCal surfer girls.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.freepeople.com%2Fshop%2Fcowboy-baseball-hat%2F&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Cowboy Baseball Hat</p><p>freepeople.com</p><p>$38.00</p><span class="copyright">Free People</span>

Shania 'Boots Been Under' Tee

Instead of typical bands tees, TikTok's coolest coastal cowgirls wear country music merch from fashion icons like Shania Twain and Dolly Parton.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fdaydreamerla.com%2Fproducts%2Fshania-boots-been-under-merch-tee&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Shania 'Boots Been Under' Tee</p><p>daydreamerla.com</p><p>$85.00</p><span class="copyright">Daydreamer</span>

Smocked Gingham swimsuit Set

With smocked panels, removable straps and a surprising amount of bust support, this gingham-print swimsuit stands out amongst the sea of boring triangle swimsuits.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fdraperjames.com%2Fproducts%2Fsmocked-bikini-bottom-red-gingham&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Smocked Gingham swimsuit Set</p><p>draperjames.com</p><p>$98.00</p><span class="copyright">Draper James</span>

Bandana-Print Satin Scarves

With earthy hues and an understated bandana print, these versatile square scarves from Amazon add a coastal cowgirl touch to any basic tee and jeans. Tie them around your neck, as a headscarf or around your bag handle to look rodeo-ready in a flash.

<p><a href="https://www.amazon.com/dp/B09L4TN2BS?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10065.g.43624244%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Bandana-Print Satin Scarves</p><p>amazon.com</p><p>$11.49</p><span class="copyright">Amazon</span>

Evianna Linen Dress

The ultimate coastal cowgirl outfit for summer: a light, airy linen dress and cowboy boots. With dainty lace trim and ruffled puff sleeves, this floral Reformation mini dress feels equal parts country and coquette.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.thereformation.com%2Fproducts%2Fevianna-linen-dress%2F1312296WHT.html&sref=https%3A%2F%2Fwww.seventeen.com%2Ffashion%2Ftrends%2Fg43624244%2Fcoastal-cowgirl-aesthetic-tik-tok%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link rapid-noclick-resp">Shop Now</a></p><p>Evianna Linen Dress</p><p>thereformation.com</p><p>$248.00</p><span class="copyright">Reformation</span>

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