Justin Bieber is the new face of Calvin Klein underwear

After months and months of rumors, we finally have confirmation that Justin Bieber is the new face of Calvin Klein underwear.

This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come

Zdjęcie zamieszczone przez użytkownika Justin Bieber (@justinbieber)

Unveiled on - where else? - the pop star's social media channels Tuesday, the Mert Alas and Marcus Piggott-shot ads feature Bieber in his CK skivvies, posing both solo and with supermodel Lara Stone. Stone's presence comes as no surprise considering both her history with the brand and that bizarro moment she shared onstage with a stripping Bieber during last year's "Fashion Rocks!" special. (Looks like those stories about Kendall Jenner co-starring alongside him were just rumors after all.)

Bieber is an interesting choice for Calvin Klein, considering that he's had something of a tumultuous year or so. Of course, Mark "Markie Mark" Wahlberg had a pants-dropping troubled past too, and now he's a serious actor, so perhaps this bodes well for the Biebs.

In #mycalvins see more of my campaign at http://calvinklein.com/justin @calvinklein

Un vídeo publicado por Justin Bieber (@justinbieber) el

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