Hollister taps Lucy Hale of Pretty Little Liars for first celeb collaboration
This sentiment is likely why the young ladies from the show have started to rack up endorsement deals: Benson was recently named as a face of H&M Divided, and has modeled for denim brand Bongo alongside her co-star Lucy Hale. Hale also just scored her first solo gig with Hollister – she'll be the retailer's first-ever celebrity collaborator.
Earlier this year, news came out that Abercrombie & Fitch Co., Hollister's parent company, has plans to rebrand the sister store as a fast fashion brand in order to better compete with retailers like Zara, H&M and Forever 21, along with online giants like ASOS. "Teen" retailers have been slow on keeping up with current trends, which has led to a slump in sales, but this could be Hollister's first step in the right direction.
The collection is inspired by the actress and country singer's off-duty wardrobe, and will include dresses, leggings, skirts and tops with an easy, So-Cal vibe. The first installment of the two-part collab hits stores on Aug. 8, and according to Hollister, is in very limited quantities. Fans went crazy when Aeropostale released a "Pretty Little Liars" line, so building some buzz and encouraging the show's rabid fans to flock to their nearest Hollister location could be just the thing it needs to get back on track.
More from Fashionista:
8 Startups Trying to Help you Find Clothing that Fits
Cara Delevingne is the Only Face of Topshop's Fall Campaign
Dark Lips are Hard but They Don't Have to be
The Best 8 Moments from Kendall and Kyle Jenner's Pacsun Campaign Video