H&M Summer Collection's Newest Face is Officially Beyoncé
This summer, we have one more thing to look forward to: Beyonce and H&M!
The singer will star in the retailer's new campaign which is inspired by her individual style. The photos for the new campaign were shot on a beautiful beach in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin. Beyonce looks beautiful in a cream The stunning sleeveless blouse and pair of patterned shorts. Her hair is swept to the side with a large white flower tucked behind her ear.
"I've always liked H&M's focus on fun and affordable fashion," the 31-year-old entertainer said. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," said the singer.
Check out Beyonce's full collection later this spring.