Gwyneth Paltrow Jumps on Blow Dry Bar Craze

Do Gwyneth Paltrow and Rachel Zoe have a secret competition going on? First, Zoe launched daily newsletter The Zoe Report, immediately sparking comparisons to Paltrow's GOOP. And now, Gwynnie is following in Zoe's footsteps, with plans to open a blow dry bar of her own.

According to Cosmopolitan, Paltrow and long-time trainer Tracy Anderson have teamed up with celebrity hairstylist David Babaii to open a blow dry bar in Los Angeles, conveniently close to Anderson's new Brentwood studio.

"We are so excited to have partnered with David Babaii on the blow dry bar that we'll be offering to members of our flagship studio located in Brentwood, CA," Anderson told "As our members transform themselves into the women and men they want to be [in the studio], the David Babaii team will design a hairstyle customized for their face shape and lifestyle, as well as a product regime of what to use to keep them looking their best while [they're] on the go."

No word yet on how the blowouts will be priced–but given Paltrow's famously expensive tastes, we aren't expecting them to be overly budget-friendly.

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