Dove's new 'Love Your Curls' campaign will melt your heart

Dove's latest campaign, "Love Your Curls" is another sweet, heartfelt and powerful one. Yet again, they've hit it out of the park with an encouraging campaign for young girls and women to love the hair they're born with. Because let's admit it, every woman has a list of things she'd like to change about her appearance (guilty!), and we all need movements like this to remind us that we are beautiful just as we are.

The campaign will met your heart, starting with clips of girls explaining why they don't like their hair. "Sometimes I just wish I could rip it out," says Jewel, age 11, "But I'm not going to do that." She smiles sadly at the interviewer.

Only 4 out of 10 curly-haired girls think their hair is beautiful. We think "Love Your Curls" will help that number rise.