Grab your tissues: Dermablend's new campaign will make you feel feelings
Entitled "Camo Confessions," the push is made up of videos featuring people who camouflage what are generally regarded as facial imperfections with makeup on a daily basis so that other aspects of themselves can shine through. Cheri Lindsay, a college volleyball coach (with hundreds of thousands of views on her Dermablend-heavy YouTube makeup tutorials) - towels off her face to reveal a quickly progressing case of the skin-pigment disorder vitiligo, while student Cassandra Bankson, who's also found fame via her coverup tutorials (her "foundation routine" video has 22.4 million views and counting and is currently the most-watched beauty video on YouTube), wipes off her Dermablend to expose her biggest insecurity, acne.
The "confessions" are touching, inspiring, and - specifically regarding Bankson's - will make you weep for tenderness, hitting the same notes as Dove's uber-popular "Real Beauty" ads. (Watch and you'll see what I mean.)
The least watched video so far is "Zombie Boy" Rick/Rico Genest's contribution, partly because his "skin condition" (i.e., being covered head to toe in skeleton-esque ink) is entirely self-inflicted, and also likely because he did a really similar ad for Dermablend back in 2011.
The campaign also includes an interactive and charitable element: For every video "confession" submitted to its website, Dermablend will donate $1 to self-esteem improving cancer foundation Look Good Feel Better.
Watch Dermablend's "Camo Confessions" below.
Hat tip: BuzzFeed
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