David Beckham and H&M join forces for shoppable Super Bowl campaign
H&M has called upon its favorite (former) footballer David Beckham to star in a 30-second commercial during this year's big game to promote the David Beckham Bodywear collection, which is now in its fifth season. Surprisingly, a shirtless Beckham may not be the most exciting part of the upcoming advertisement: It will be the first ad ever in which viewers will be able to shop featured pieces directly from their TVs.
H&M is pioneering this 't-commerce' technology from Delivery Agent - a company that creates apps and tech that helps to turn "TV viewers into customers." Only viewers watching the commercial from Samsung Smart TVs can purchase items from the David Beckham Bodywear collection through a ShopTV shopping platform.
To celebrate this huge innovation (yes, there are promotional events for commercials now), Beckham will be making his first appearance at the new Times Square H&M location in the coming weeks. If you'd rather see the soccer star in real life than on your TV screen during the second half of the Super Bowl, head over to H&M's Facebook page, where the retailer is giving away a trip to NYC and two tickets to the game.
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