Bobbi Brown unveils new global charitable initiative for women & girls

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Today is International Women's Day (IWD), which was created in the early 1900's to inspire women and celebrate the achievements of women.

Events are being held around the world and Bobbi Brown Cosmetics is getting into the action. The company unveiled its second iteration of the brand's global charitable initiative -- Pretty Powerful Campaign for Women & Girls. This year, the campaign will kick off with the introduction of Bobbi's Pretty Powerful Mascara in 5 countries. In the US, every cent of the retail price ($25) will be donated to The Girl Rising Fund, which removes barriers to education that many girls face in developing nations.

Check out the trailer for 'Girl Rising' below and be sure to visit The Girl Rising Fund's website for more information.

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