Because you're worth it: the eighth annual L'Oreal Paris Women of Worth celebration


By definition, worth means excellence of character or quality as commanding esteem. It's a word that L'Oreal Paris has anchored themselves in, using it in their timeless brand identity phrase "Because You're Worth It" written in 1976 by a 23-year-old copywriter named Ilon Specht, when a new spirit of feminism was beginning to thrive.


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