Prime Day deals that rival Black Friday: The 40+ very best sales to shop (before they're over)

Day 2 of Amazon October Prime Day. tv, bag, coffee maker, shampoo, hair tool, sweats
Enjoyed your halftime breather? Great. Now suit up and get back out there for Day 2 of Amazon October Prime Day...and the many bargain bonanzas it's inspired. (Photo: Amazon) (Photo: Amazon)

It's Day 2 of Amazon's October Prime Day, and we've hit the late afternoon hours. Translation: Now is the time to get shopping, as the sale will end at sunset tonight (12am PT, 3am ET), and we won't see deals this good again until Black Friday and Cyber Monday. That's right — you only have a few more hours to save! Didn't realize that there was a second Amazon Prime Day in October this year? No worries, some of the best deals are still in stock, and we have them all here. But the savings is not exclusive to Amazon. As per usual, Prime Day inspires all the major retailers and brands — we're talking Walmart, Target, Home Depot, Bed Bath & Beyond and Wayfair to name just a few — to mount their own sales bonanzas (offering savings you'd typically see only on Black Friday) on top brands like Apple, iRobot, SodaStream, Nintendo and more.

Our favorite October Prime Day deals:

And as it happens, this year the Prime Day and early Black Friday discounts are especially juicy, as retailers are jettisoning excess inventory that accumulated in the pandemic's early days when consumer spending was especially robust. Who's the beneficiary of all those everything-must-go Prime Day sales? You! What's a perfect time to get a jump on your holiday shopping — and maybe treat yourself to a long-coveted product in the process? NOW.

You can expect "enticing discounts" for Prime Day on a range of products from big-name brands like Shark, Samsung, KitchenAid, LEGO, iRobot and Philips Sonicare, BlackFriday.com's shopping expert, Lisa Davis told Yahoo Life.

Stores are offering up wild Prime Day deals on a wide range of merchandise, making it a great time to do a little (or a lot of) online shopping. Of course, the internet is a big place and it's pretty overwhelming to try to figure out where to start. With that in mind, we've rounded up some of the best Prime Day deals out there right now across tech, home, fashion and beauty, so you can secure some intense savings. Scroll down to see what our shopping editors think is worth snagging right now. We will keep this article updated over Prime Day to make sure you see all the best deals.

Amazon device deals: The best prices all year

As savvy shoppers know, Amazon's own line of tech devices are always among Prime Day's brightest stars. "Think toys, personal tech and Amazon-owned devices, plus subscription additions like Amazon Music, a free Grubhub+ membership and Prime Video," Kristin McGrath, shopping expert with RetailMeNot, told Yahoo Life. "The retailer will have discounts [on] clothing, home, electronics, kitchen and more, but we expect to see even more deals around hot holiday toys and trending tech gift items from top brands."

The Best October Prime Day 2022 tech deals and sales

Prime Day and related sales are historically big for tech gear. TVs, laptops, headphones, tablets — they're all massively marked down across a wide range of retailers. Whether you're looking for Apple products, smart TVs or smart-home devices, you can score them for a steal. Amazon is the spot for gadgets and gizmos galore.

While you're at it, don't miss these impressive Prime Day sales:

  • Amazon: Enjoy savings on smart TVs, wireless headphones and earbuds, tablets and more.

  • Target: Shop three days of sales with Target's early Black Friday deals, across a range of tech items.

  • Walmart: Save up to 40% on tech items, with select rollbacks offering up even deeper discounts.

The best October Prime Day 2022 home sales

Want to freshen up your place? From mega-popular small appliances to bestselling linens, you'll find plenty of Prime Day home sales worth taking advantage of right now.

While you're at it, don't miss these impressive Prime Day deals and sales:

  • Best Buy: Enjoy sale prices on small kitchen appliances, including $40 off a Ninja blender kitchen system.

  • Bed Bath & Beyond: Save up to 50% off bedding, small appliances and decor in the "Fall Savings Event."

  • Birch: Take $400 off any Birch Mattress + 2 Free Eco-Rest Pillows with code "FALLSALE400."

  • Casper: Save up to $600 off mattresses and up to 50% off bedding and duvets.

  • Helix Sleep: Enjoy up to $350 off mattresses and score two free pillows.

  • The Home Depot: Save up to 30% off small kitchen appliances, along with select cookware and flatware.

  • Target: Shop big sales up to 50% off, across a range of home items.

  • Wayfair: Save up to 80% off on seating, kitchen gear, patio furniture and all the Wayfair home goods you love.

The best October Prime Day style sales

Looking to beef up your wardrobe? Prime Day Early Access 2022 has a lot to offer. Check out these options.

While you're at it, don't miss these impressive Prime Day sales:

  • Adidas: Get up to 50% off.

  • Coach: Grab 50% off a selection of styles.

  • Dick's Sporting Goods: Outdoor gear, running apparel and more are marked up to 50% off.

  • Gap: Score up to 50% off sweaters, athleisure and more.

  • HSN: Save more than 30% off a range of styles, including leggings, sandals and pajamas.

  • Kate Spade: Take 30% off sale styles with code COZY30.

  • Kohl's: Enjoy 20% savings on items.

  • Old Navy: Flannels and jeans are $25 and under.

  • Target: Shop early Black Friday sales across a range of fashion items.

The best Prime Day beauty deals and sales

Beauty isn't historically a huge area for savings on Prime Day sales outside of Amazon, but you can still find some great deals happening right now. Stock up on popular shampoos, conditioners, makeup lines, styling tools and more.

While you're at it, don't miss these impressive Prime Day sales:

  • Ulta.com: Save up to 50% off must-haves and new daily deals as part of the Gorgeous Hair Event.

  • Sephora.com: Save up to 50% off hair care favorites.

  • Target: Shop early Black Friday sales in beauty.

What is Amazon Prime Day, again?

Here's a brief recap, in case you're not familiar with it: Prime Day, which began eight years ago, is Amazon’s biggest shopping event for Prime members. This hugely popular sale features markdowns on thousands of products across a slew of categories — tech, kitchen essentials, vacuums, apparel, beauty must-haves and so much more.

When does October Amazon Prime Day end?

Amazon's second Prime Day event for 2022, called the Prime Early Access Sale, will take place on October 11th and 12th. It begins on Tuesday, October 11th, at 12am PT, and ends on Wednesday, October 12, at 1:59pm PT.

When is Amazon Prime Day?

Amazon's second Prime Day event for 2022, called the Prime Early Access Sale, will take place on October 11th and 12th. Prime Day traditionally takes place in July, and the first Prime Day 2022 event was held on July 12th and 13th.

Does Prime Day have sales on everything?

Not everything is on sale for Prime Day, but a lot is. This is usually the day when you'll find huge discounts on top-rated brands and products you know and love.

Is Prime Day just at Amazon?

Technically, Prime Day is just an Amazon thing. However, Walmart, Target and other big retailers tend to run big sales at the same time to try to get in on some of the buying action.

Is this fall's October Prime Day for Amazon Prime members only?

Yup. But if you’re not an Amazon Prime member, there’s still time to sign up and take advantage of the savings. Prime plans are $14.99 per month (or $139 per year), and you get a one-week trial for $2 at signup.

Prime member benefits include free two-day shipping and delivery, and same-day or even two-hour shipping for eligible items and locations. It also comes with access to Prime Video, Amazon Music (2 million songs, ad-free!), free two-day delivery on prescriptions from Amazon Pharmacy, free video games via Prime Gaming (formerly Twitch Prime), unlimited full-resolution storage with Amazon Photos and so much more.

Can I get the deals with a free trial Prime membership? If so, How long is the Amazon Prime free trial?

Yes, you can enjoy the perks of Prime Day — and all of the other benefits of being an Amazon Prime member — with the $2 trial Prime membership.

How do I find the best deals?

There are a few things you can do to score big on your favorite items. The first is to get familiar with the popular pages across the site that typically host the best sales:

  • Deals of the Day: These sales last for a full 24 hours.

  • Lightning Deals: These deals last for only a few hours, while supplies last. Prime members get access to these sales 30 minutes before they go live to the public.

  • Savings and Sales: Ongoing deals throughout the event on select brands and products.

  • Amazon Coupons: You’ll find instant savings in this section.

We also recommend setting up a ‘Wish List’ at Amazon. That way, you’ve identified your must-have items before Prime Day, and once the sales go live, you can add them to your cart stress-free.

If you haven’t already done so, downloading the Amazon app is a must, as it allows you to watch the deals you’re interested in and get notified when they start.

See all of our Prime Early Access Sale coverage, here. Shop the top Prime Day deals on Yahoo Life, get the best Prime Day tech advice on Engadget, learn about Prime Day trends on In the Know, and check out Prime Day car deals on Autoblog.

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