Prime Day Beauty Deals 2023: Everything you need to know, plus early sales that just dropped
Summer is finally here, which means it's time for backyard BBQs, trips to the beach and shopping Prime Day, of course! And now that you know when it will be happening (July 11 and 12!), it's important to plan ahead, so you can scoop up all the skincare, makeup and haircare deals your heart desires. To help you find the best bargains possible, we've put together a handy guide on Prime Day beauty deals 2023 below. Be sure to read it before you hit add to cart.
When is Prime Day 2023?
Amazon announced that Prime Day 2023 will be happening on Tuesday July 11 and Wednesday July 12. But the mega retailer already dropped early sales, which is what Trae Bodge, a smart shopping expert at Truetrae.com, anticipated: “Amazon will often start offering teaser deals before the official Prime Day event."
If you're not a member, sign up for a free 30-day trial now and start saving well in advance of Prime Day. Rather wait? You can sign up for Amazon Prime anytime, including during the event itself — but it's really best to do it in advance. After all, Prime Members get plenty of perks, including free delivery, access to Prime Video, free Prime Gaming and special sale prices all year.
What types of beauty products are likely to be on sale?
“If last year is any indication, you will be able to save on a whole host of beauty and grooming products from skincare to haircare to makeup,” Bodge says. "Brands both large and small will have sales and the discounts will range from 10% to 30%.”
Shannon Dwyer, shopping expert at the deal-finding and cash-back site RetailMeNot, agrees, telling Yahoo Life: “You’ll find a lot of beauty products on sale, from haircare to makeup.” She also says to be on the lookout for the coveted Dyson Airwrap. “This pricey styler is rarely discounted, but we’ve seen it on sale for the last few Amazon Prime Days. I can tell you, it lives up to the hype!”
Should you stock up on cheaper items or splurge on pricey ones?
Bodge advises to shop both! “Obviously, you will save more on more expensive items, so it’s a great opportunity to pick up that high-end hair dryer you’ve been coveting or that expensive face cream you received a sample of. But, if you love certain mass or masstige products and they are on sale, it’s a great opportunity to stock up. Just be mindful of the shelf life of those products and be careful not to overbuy,” she says.
Dwyer says Prime Day is “the perfect time for stocking up on the essentials — like cotton rounds, Q-tips, hand soap and makeup wipes.” She also added, “More expensive products, such as blow dryers and straighteners, will also be discounted, so if you're in the market for a new hair tool and looking to keep your bathroom fully stocked, this is a great time to shop and save on everything!”
How can you score the best beauty deals?
Dwyer suggests adding your fave deals to your shopping cart ASAP. “Trending items will sell out, so don’t wait if you really want it!” It’s a good idea to start making a list of all the products you would buy if they do go on sale so you can be ready in advance.
Bodge suggests writing an inquiry on one of the message boards on Slickdeals.net about your desired products. “They have a very active deal-seeking community, which could be helpful in locating the best deal. Slickdeals will also have lots of coupons for Prime Day.”
The best early Prime Day 2023 beauty deals
While it's technically not time for official Prime Day sales, the early deals Amazon dropped are pretty impressive. So if you don’t want to wait until July, see our top picks below. Be sure to bookmark this page — we'll be updating it regularly with all the best discounts and updates as more Prime Day information is released.
Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know, and hear from Autoblog’s car experts on must-shop auto-related Prime Day deals.
